Monday, December 15, 2008
A press release popped into my e-mail this morning from Malcolm Penn of Future Horizons. Here's what he's saying: "Amidst all the doom and gloom, now is the time to make investments and come out of the recession strong," Penn said. By investing now companies can secure their long-term future and come out of the recession in a great position. "R&D is always one of the first things to get cut in times of economic crisis," says Penn. "But by doing this companies are harming their long term future. If they don’t continue to look forward now, they will be behind the competition in 12 months time – and find themselves in even greater trouble. While the short term gains of cost cutting are obvious, in the long run it will come back to bite. By taking the lead now companies can seize the initiative, and come out of these difficult times in a strong position." Penn was speaking ahead of the 2009 Forecast Seminar that is taking place in London.